Glossary of Terms

Term Definitions (fact statements cite primary or scholarly sources):

Cadre: Long-term trained volunteer/party worker engaged in sustained organizational activity [src:source-book-andersen-2021].

Shakha: Local daily/regular physical gathering and training unit of the RSS [src:source-rss-constitution].

Booth Committee: Local electoral management unit organized around a polling station cluster [src:source-indianexpress-booth-2018].

Micro-targeting: Tailored messaging to segmented audience clusters using demographic or interest signals [src:source-studies-indian-politics-2022].

Narrative Frame: Recurrent thematic structure shaping interpretation of an issue [src:source-oxford-journal-nationalism-2021].

Crisis Pivot: Rapid shift in messaging emphasis following disruptive event [src:source-reuters-2019-campaign].

References: See source list.